EQUITY LIFESTYLE PROPERTIES (NYSE: ELS) Β· THOUSAND TRAILS

Equity LifeStyle Properties (ELS): An Independent Analysis

What Equity LifeStyle Properties tells its shareholders about the Thousand Trails membership business β€” read closely, translated plainly, and written by a member who used to run companies and try cases for a living.

Thousand Trails Wilderness Lakes Β· Menifee, CA

Why this page exists

Thousand Trails is owned by a publicly traded REIT. That means every year, in filings most members will never open, ELS reports how many of us there are, what we pay, how much of it they have already collected but not yet earned, and how the membership business is changing. I’ve analyzed the last six years of those filings, reading every footnote and charting the changes so you don’t have to.

The articles below come in two flavors. The first set is written for members β€” plain language, no accounting degree required. The second set is written for the people who follow ELS as an investment, and it is deliberately more demanding.

Who’s writing this: Ty Chapman β€” full-time RVer, Thousand Trails member, former CEO, and a trial lawyer licensed in Texas. Not employed by, paid by, or affiliated with ELS or Thousand Trails.

Morgan Hill, CA
Membership park Β· high-use list

Verde Valley, AZ
50-amp full hookup β€” $10/night extra

Wilderness Lakes, CA
Main pool

Hershey, PA
The pool

Equity LifeStyle Properties and the Thousand Trails business

Filing-by-filing analysis of ELS’s membership segment for analysts, investors, and financial press β€” sourced to the 10-Ks and quarterly supplementals, with ELS’s best rebuttal stated in every piece.

METHOD

Every figure is cited to a specific ELS 10-K, 10-Q, or quarterly supplemental (FY2020–Q2 2026). Filing text is kept separate from analysis. Where a number is an estimate, it says so.

PRESS & ANALYSTS

Quote freely with attribution to Ty Chapman, LiveFreeRV.com. Chart files and the underlying dataset are available on request β€” contact me.

Wilderness Lakes, CA
RV sites from above

Carolina Landing, SC
The basketball net

Morgan Hill, CA
Clubhouse

Wilderness Lakes, CA
Hot tubs

Morgan Hill, CA
Dog park

What the filings mean for your membership

Plain-English pieces about what ELS discloses (and doesn’t) about the program you paid into β€” what changed, what expires, and what protections you actually have.

Wilderness Lakes, CA
Open field

Morgan Hill, CA
RV site

Wilderness Lakes, CA
Small pool

ELS Research Center

Every chart here is built from ELS’s Forms 10-K and quarterly supplementals. Charts are grouped by subject; the line beneath each one names the article it comes from. The library grows as pieces publish β€” charts ship with articles, never loose. Click any chart to see it full size.

Members and free trials

Thousand Trails members, 2008–2025: 120,000 at the acquisition, at most 88,000 paying today
Reported count vs. paying members, 2018–2025
Memberships sold vs. RV dealer free-trial activations, 2011–2025
Chart: Thousand Trails total memberships fell 16% from the December 2022 peak of 128,439 to 107,857 at June 30, 2026
Thousand Trails member base, 2020–2026
Chart: Thousand Trails membership sites flat at 26,000 while members per site fell from 5.0 to 4.1
Membership sites and members per site

Pricing and dues

Camping pass: published price vs. the price offered on ELS's own page, 2010–2026
Dues revenue vs. camping pass list price, indexed to 2010
Chart: approximately 20–21% of Thousand Trails dues are frozen under over-61 contract terms, per ELS 10-K disclosures 2020–2025
Share of dues frozen under over-61 contracts
Chart: the frozen-dues dollar pool grew 15% while the Thousand Trails member base fell 15%, 2022 to 2025
Frozen-dues pool vs member base, 2022–2025
Chart: ELS Core operating expenses rose 34% from 2019 to 2025 while CPI rose 26%
ELS operating costs vs CPI, 2020–2025

Upgrades and deferred revenue

Graphic showing a lifetime membership converted about 4 cents of recognized revenue per dollar collected versus 100 cents for a term subscription
The Exchange Rate β€” 4 cents on the dollar
Chart: gross Thousand Trails upgrade sales collapsed after 2023 while recognized upgrade revenue kept rising to 2024
Gross upgrade sales vs recognized upgrade revenue
Chart: Thousand Trails upgrade volume rose 45% in 2025 while membership upgrade revenue fell 24.5% β€” the two now measure different products
Upgrade volume vs upgrade revenue, 2021–H1 2026
Chart: ELS deferred membership upgrade revenue built to $217.7 million by 2024, then began to unwind in 2025
Deferred upgrade revenue roll-forward, 2019–2025
Chart: ELS deferred commission asset grew every year to $58.1 million, with additions exceeding amortization
Deferred commission asset, 2018–2025
Chart: Thousand Trails membership cash receipts ran $20.9 million ahead of GAAP revenue in 2021 and $9.4 million behind in 2025
Membership cash vs GAAP revenue, 2018–2025

Revenue and portfolio economics

Member count down, subscriptions revenue up, 2022–H1 2026
Chart: where ELS can reprice, annual rental revenue grew 21%; where the legacy contracts bind, the 82 membership campgrounds grew 4%
Revenue growth by line, 2022–2025
Chart: revenue at the 82 Thousand Trails membership campgrounds is flat at roughly $130–135 million with the mix shifting to dues and annual RV rent
Membership campground revenue mix, 2022–2025

What ELS disclosed, and when it stopped

Membership disclosures in the 10-K, by year, and when each stopped
Renewal rates ELS disclosed for three years, then withdrew

ELS, live

Figures trace to ELS Forms 10-K for 2020–2025 and the Q1 and Q2 2026 supplementals; series derived by the analyst rather than printed in a filing are marked as such on the chart.

Thinking about a Thousand Trails membership?

Whether you buy new or used, Live Free RV is there for you and to help you.

Roughly 3,000 different Thousand Trails contracts have been sold over the years, and no two people camp the same way. New or used — and which used — comes down to your plans, your travel style, and where you want to be. Find out which one matches your adventure lifestyle, and which one is right for you.
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Live Free RV is independent of Equity LifeStyle Properties and Thousand Trails. If you join Thousand Trails through my referral link, I receive a small referral fee at present; I am not otherwise compensated by either company. Nothing on this page is investment advice.

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